+ What is your process?

Discovery: Everything starts with strategy—this is where we dive deep into your business background, goals, and what matters to you. During this discovery period I will ask you (a lot) of questions that form the foundation for our work together. From there, I create a brand strategy that serves as a reference for you + your business. The brand strategy acts as an initial touchpoint to make sure we are on the same page with what your business needs before any designing gets done.

Design: During the design phase, I will create a cohesive brand identity for you based on the brand strategy. This will include a strategic set of visuals and brand assets that will attract your target audience across all of your visual touch points. Using the one concept method allows me to create custom branding that is perfectly tailored to your business needs.

Refine: From here we’ll work together to determine any necessary refinements to fine-tune your new brand identity. This is a collaborative process and we want to make sure that your brand and business goals are a perfect fit.

Deliver: Once we’ve finalized your new brand identity, I will create a custom brand guideline that shows you how and where to use your new assets. You will then receive a brand package, where you will find everything you need to showcase your brand identity in a print or digital space.

+ Why do you only present one concept?

The one concept method makes it possible to present my clients a more thoughtful and meaningful solution for their brand. Because we spend so much time up front getting to know each other and your business, this approach allows me more time to develop a brand identity that reflects your story and attracts your dream clients. All of my packages include two rounds of refinement which is ample time to discuss what is and isn't working about the initial concept. If you have any questions about this please don't hesistate to ask when filling out your application here.

+ How long will my project take?

Typically, projects take between 6-8 weeks from start to finish. Things like scope and client response time will vary the project turn around time. If you choose to add on extra collateral it will incur extra time.

+ What is a brand strategy?

A brand strategy is the roadmap to your brand. It's made up of 4 parts—Vision, Values, Voice, and Visuals. You can read more about the difference between the 4 V's on my instagram here.

Your brand strategy influences how and why you make certain decisions and allows your brand to stay relevant despite changing trends. If you don't know your why, how the heck can your ideal client figure it out?

+ Do you offer website design?

Yes! You can choose between a custom Squarespace template or a fully custom web design with your choice of content management system. The latter will involve coordination with a web development team.

+ Do you offer a payment plan?

Absolutely. I know that everyone is at different stages in their business so I offer a couple payment plan options to suit your needs. That being said, you will still need to secure your spot with a 25% down payment.