Using a strong foundational strategy allows me to develop a brand + website that aligns with your business goals and values
What are your people’s biggest problems, needs, and wants?
Knowing what to expect gives you the freedom to focus on what you do best—creating golden moments in your business that make an impact
“Elyse helped me refine and define what my business provides and who I provide it to. She solved my branding issues, giving my brand a slick and attractive appearance and accurately reflected my attitude towards my trade and how I work.”
01. Discovery
Everything starts with strategy—this is where we dive deep into your business background, goals, and what matters to you. During this discovery period I will ask you (a lot) of questions that form the foundation for our work together. From there, I create a brand strategy that serves as a reference for you + your business. The brand strategy acts as an initial touchpoint to make sure we are on the same page with what your business needs before any designing gets done.
02. Design
During the design phase, I will create a cohesive brand identity for you based on the brand strategy. This will include a strategic set of visuals and brand assets that will attract your target audience across all of your visual touch points. Using the one concept method allows me to create custom branding that is perfectly tailored to your business needs.
03. Refine
From here we’ll work together to determine any necessary refinements to fine-tune your new brand identity. This is a collaborative process and we want to make sure that your brand and business goals are a perfect fit.
04. Delivery
Once we’ve finalized your new brand identity, I will create a custom brand guideline that shows you how and where to use your new assets. You will then receive a brand package, where you will find everything you need to showcase your brand identity in a print or digital space.